True to Chanel’s spirit, we want to accompany each woman in her quest for singularity. Paradoxically, beauty and uniqueness of a face result from complex interactions that only a systemic vision can fully comprehend. Research in cosmetics has to consider women in their different dimensions, as biological material, as psychological beings with sensations and emotions and as social individuals embedded in an esthetic culture. It has to focus on the comprehension of the complex interactions that are occurring within as well as between these three dimensions.
This understanding integrates the complexity of a person and his organism, and enables to provide more efficient but also more simple and respectful solutions.
For us, complexity must lead to simplicity.
Non exhaustive references:
Joël de Rosnay, biologist and prospectivist, France
Francisco Varela, neurologist and philosopher, Chile
Hiroaki Kitano, robotician, Japan
Gregory Bateson, psychologist and founder of the school Palo Alto, USA
Fritjof Capra, physician and ecologist, Austria
Wu Tong, science philosopher, China
The systemic paradigm
Initiated in diverse fields such as biology, cybernetic, social psychology, theory of systems, social anthropology… the systemic paradigm appears to be the major scientific paradigm of the 21st century.
The systemic approach (from the Greek systema: organized together) is another vision of the world, an innovative paradigm. It differs from Descartes’ legacy, the reductionist/analytical model based on the reduction of complex problems to several simpler ones more easily solved. The systemic approach envisions the world (biological, physical and social) as a vast irreducible dynamic system constituted by a complex network of interdependent sub-systems. The reductionism is completed by this interdependence between parties that are taken into account in the systemic paradigm**. All together, the obtained solutions, thanks to logical links, lead to a comprehensive solution of the problem originally posed.
**Ludwig Von Bertalanfy, Pascal